S@W DAY PARTNER

Us TOO International http://www.ustoo.org
Us TOO is a grassroots organization started in 1990 by prostate cancer survivors to serve prostate cancer survivors, their spouses/partners and families. We are a 501(c)(3) not-for-profit charitable organization dedicated to communicating timely and reliable information enabling informed choices regarding detection and treatment of prostate cancer. Ultimately, Us TOO strives to enhance the quality of life for all those affected by prostate cancer. Receiving the news that you or a loved one has prostate cancer is traumatizing. Life is suddenly out of control and fear takes hold. Often, feelings of helplessness, guilt, isolation and anger emerge. No one needs to face prostate cancer alone. Us TOO provides the forum for sharing, caring and learning through its many programs and services designed for both men with cancer and their loved ones. In addition to providing education and support programs, Us TOO is an active advocate for patients. We are committed to making sure patients have access to the programs, medications, treatments and health care professionals they need for the best possible outcomes. “To know the road ahead, ask those coming back” – Chinese proverb.   + Us TOO Hot Sheet with S@WD
POTENTIAL 2009 GRANT RECIPIENTS THE DEAN AND BETTY GALLO PROSTATE CANCER CENTER at the Cancer Institute of New Jersey http://www.cinj.org/treatment/prostate_cancer.html
The Dean and Betty Gallo Prostate Cancer Center (GPCC) was established with the goal of eradicating prostate cancer and improving the lives of men at risk for the disease through research, treatment, education and prevention. GPCC was founded in the memory of Dean Gallo, a beloved New Jersey Congressman who died tragically of prostate cancer diagnosed at an advanced stage. GPCC unites a team of outstanding researchers and clinicians who are committed to high-quality basic research, translation of innovative research to the clinic, exceptional patient care, and improving public education and awareness of prostate cancer. GPCC is a center of excellence of the Cancer Institute of New Jersey, which is the only NCI-designated cancer center in the state. GPCC efforts will be focused in four major areas: (i) Basic, Clinical and Translational Research, (ii) Comprehensive Patient Care, (iii) Epidemiology and Cancer Control, and (iv) Education and Outreach.
PROSTATE CANCER MISSION/FLORIDA http://www.pcmission.org
Led by Arnon Krongrad MD Chairman, Prostate Cancer Mission.

WHO WE ARE

THE TEAM

Julie Lewit-Nirenberg Founder and President When Julie Lewit-Nirenberg founded the American Prostate Cancer Initiative in 2005, she brought more than thirty years of experience as a top executive at several of the nation’s most prominent magazines (including Mademoiselle, Mirabella, and Esquire). With her entry into the non-profit world, she set out to change the course of prostate cancer in this country. In 2006 she has joined forces with Us TOO International and the Founder of the Dean and Betty Gallo Prostate Cancer Center at the Cancer Institute of New Jersey to launch Sneakers@Work Day, a national workplace-based campaign to increase awareness of prostate cancer and to raise funds for education, community outreach and prostate cancer research programs. “Before you can educate people, you have to get their attention,” according to Lewit-Nirenberg. She did that in 2003 with the launch of the Blue Ribbon Prostate Initiative, a series of groundbreaking prostate cancer awareness ads that were aimed primarily at women. These ads ran, pro bono, in such major national publications as O, the Oprah Magazine, Essence, Woman’s Day, Home, Car and Driver and Road & Track. “Only men get prostate cancer, but it affects women as well,” said Lewit-Nirenberg. “Early detection and treatment of prostate cancer saves lives, which is why education is so important. Behind every healthy man is a woman who pays attention.” Now in its third year, Sneakers@Work Day is a workplace based event to promote awareness of prostate cancer, as similar campaigns have done for breast cancer and heart disease. APCI / Lewit-Nirenberg and her partners Us Too International are reaching out to workplaces of all sizes throughout the country to register their companies to participate and allow their employees to wear sneakers to work on Friday, September 18 2009, during Prostate Cancer Awareness Month. “Right now, one in six men gets prostate cancer and a man dies from it every 17 minutes. Wearing sneakers to work on September 18th can change that.” Lewit-Nirenberg lives with her husband Saul Nirenberg and an adorable Wheaten Terrier puppy, Henry, in Manhattan and in a cottage in Massachusetts. She is an avid tennis player, opera lover and climbed Mount Kilimanjaro on her 55th birthday. “I felt that it was about time that I used my marketing and sales skills for a greater purpose…saving men’s lives. I am grateful that I have the opportunity to do just that.”

Saul Warren Nirenberg COO Saul Nirenberg a Dartmouth graduate and alumnus of the Tuck School of Business Administration brings to APCI a lifetime of experience of successfully managing companies and people. Always an entrepreneur he spent the first third of his career managing his privately owned shirt-manufacturing company. The second third was a major departure from the shirt business…a partner in a large brokerage house, L.F. Rothchild, Unterberg, Towbin. For the last 15 years, Nirenberg has been a consultant and expert witness in securities related lawsuits. He continues this work while he is devoting an inordinate amount of his time directing the operations of both American Prostate Cancer Initiative and Sneakers@Work Day. A tough negotiator and a visionary, Nirenberg was instrumental in the launch of the Day and continues to insure its growth in the years to come. Nirenberg is married to Julie Lewit Nirenberg and shares her passion for opera and tennis but also takes time out for golf and to visit with his two youngest grandchildren. Nirenberg did not climb Mount Kilimanjaro and wonders why anybody would want to do such a thing.

Dr. Arnon Krongrad Medical Advisor/American Prostate Cancer Initiative Arnon Krongrad, M.D. received his medical degree from the College of Physicians & Surgeons of Columbia University. Dr. Krongrad has conducted federally funded molecular biological research and made contributions as author and editor. Dr. Krongrad developed and ran a prostate cancer program that uniquely integrated urology, radiation oncology, and psychiatry; the program produced landmark observations on dietary prevention, functional outcomes, and survival. Dr. Krongrad pioneered the use of laparoscopic radical prostatectomy in the US. Dr. Krongrad’s scholarship, experience, and history of innovation bring unusually broad perspective to our team.” www.laprp.com

Needleman Drossman & Partners Bob Needleman, President & Co-Creative Director Bob went from answering to a higher authority (Hebrew National) to becoming a higher authority. He’s President and Co-Creative Director of Needleman Drossman & Partners. Along the way, Bob was one of the youngest to be appointed to the Board of Directors at InterPublic, He was named one of the top Art Directors in the country by Ad Age. His work has been cited by Time Magazine, The New York Times and The Museum of Television and Radio in Los Angeles. He was included recently in a compendium of advertising called Advertising Today. Bob has caused people to write more letters and shave more (Bic Pens and Shavers), call home more (AT&T Universal Card), listen to more music (Pioneer Stereo Equipment and Maxwell Audio and Video) and go to the movies a whole different way (Moviefone). After working with Needleman during the launch of Verio, 4th largest ISP, Buddy Cunningham, VP of Marketing said, “I highly recommend Bob as he has shown he is truly gifted in the creative side of his business and he knows how to listen and deliver on what his customer is asking for.” www.needlemandrossman.com Neil Drossman, Chairman & Co-Creative Director Neil has been called a writer’s writer.  Not just by members of his immediate family, either. His work has been listed among the top 50 campaigns of the 20th century. It has been included in Mad Ave, a collection of award winning advertising put out by the New York Art Directors Club and can be seen in the Museum of Television and Radio in Los Angeles. The owner of many One Show pencils, Andy heads, and Clio statues, Drossman has often been cited by contemporaries as one of advertising’s top creatives. Some of the more memorable campaigns he’s worked on included, “Tastes so good cats ask for it by name” for Meow Mix. For Emery Air Freight, “It’s 10:00pm, do you know where your package is?” For Chemical Bank, “The chemistry’s just right at Chemical.” For Goodwill Industries, “What you see here is a TV set repairing a man” and for Hackensack University Medical Center, “When you feel good, we feel good.” Drossman worked with Einstein Moomjy, the Carpet Department Store for almost 20 years. And, despite that, James Allan, VP Merchandising recently said of Drossman, “He represents a level of professionalism that most creatives can only hope to reach.” www.needlemandrossman.com Drossman PR Eddie Drossman - Director of PR You won't see this Drossman in front of a camera anytime soon. He is the one who’s busy making contacts with the TV networks, newspapers and magazines. Drossman played an integral part in securing news stories about Lewit-Nirenberg’s first prostate cancer organization, the Blue Ribbon Prostate Initiative. Extensive coverage of a higly visible and 'in-your-face' poster campaign created by Bob Needleman and Neil Drossman appeared in The New York Daily News, on CNN's Anderson Cooper 360, MSNBC's Deborah Norville Tonight, Fox 5-NY News at 10:00pm and Channel 9-NY News at 10:00. Eddie Drossman is in the process of creating the same high level national and local media exposure for APCI's Sneakers@Work Day. Drossman has over 10 years of experience making all his public affairs, public relations and investor relations clients look good in the media. He is married and lives in Manhattan. When he is not talking to the Press, he likes to watch sports, CNBC, go to the movies and explore distant places.

ÜBER, INC. Herta Kriegner,  President Herta Kriegner, president of über, inc. and native Austrian, has completed her advertising training in Austria and started her career at Young & Rubicam Vienna. Selected for a six month New York office internship, she fell in love with the Big Apple and never left. Now, fifteen years later, she can look back on years full of professional accomplishments, prestigious clients in the US and Europe and many design awards. After a few years of freelance work, Herta co-founded her first successful graphic design company 360 Degree, Inc. in 1995 and four years later, in 1999, went solo, launching über, inc. Kriegner and über inc. brings creativity, resourcefulness, great design and production expertise to many (“satisfied”–JLN) clients such as Bourjois, Chanel, The Jumeirah Essex House Hotel, Kimberly-Clark and Macy’s. Kriegner and her talented team are responsible for the ‘look’ of both American Prostate Cancer Initiative and Sneakers@Work Day. Her work includes, but is definitely not limited to, the design of logos, press kits, sneaker lace hangtags, stationary and everything else that the public sees from the organization. She is acknowledged in the industry as an award winning ‘European style’ designer with bottom line awareness, a gift to make everything beautiful and having grace under pressure. Herta loves to travel—preferably in a Cessna 172 (as the PIC) or on a sailboat (as the person in the hammock). www.uberinc.com