HOW TO MAKE S@WD FUN FOR ALL.
Try a ‘Most creative use of the sneaker laces’ Contest!
WHO WE ARE (and why do we do what we do)
The American Prostate Cancer Initiative and its national workplace based
event Sneakers@Work Day is a collaborative effort of men and women who
are appalled that Prostate Cancer, one of the most treatable cancers, is
the #2 cancer killer of men.
We do this because we are outraged that every year 30,000 men die of
this disease. Many needlessly!
We are committed because we know that the number of prostate cancer
fatalities and suffering can be substantially reduced only when there is
more private and public funding for prostate cancer research, patient
education, and advocacy. And that this will only happen when Americans
are as aware of Prostate Cancer as they are now aware of and
knowledgeable about breast cancer.
THE TEAM
Julie Lewit-Nirenberg Founder and President
When Julie Lewit-Nirenberg founded the American Prostate Cancer
Initiative in 2005, she brought more than thirty years of experience as
a top executive at several of the nation’s most prominent magazines
(including Mademoiselle, Mirabella, and Esquire). With her entry into
the non-profit world, she set out to change the course of prostate
cancer in this country.
Now
she has joined forces with Us TOO International, Betty Gallo the
Founder of the Dean and Betty Gallo Prostate Cancer Center at the Cancer
Institute of New Jersey and The Prostate Cancer Mission to continue to
grow Sneakers@Work Day, a national
workplace-based campaign to increase awareness of prostate cancer and to
raise funds for education, community outreach and prostate cancer
research programs.
“Before you can educate people, you have to get their attention,”
according to Lewit-Nirenberg. She did that in 2003 with the launch of
the Blue Ribbon Prostate Initiative, a series of groundbreaking prostate
cancer awareness ads that were aimed primarily at women. These ads ran,
pro bono, in such major national publications as O, the Oprah Magazine,
Essence, Woman’s Day, Home, Car and Driver and Road & Track.
“Only men get prostate cancer, but it affects women as well,” said Lewit-Nirenberg.
“Early detection and treatment of prostate cancer saves lives, which is
why education is so important. Behind every healthy man is a woman who
pays attention.”
Lewit-Nirenberg created Sneakers@Work Day, a workplace based event, to
promote awareness of prostate cancer, as similar campaigns have done for
breast cancer and heart disease. “Sneakers@Work Day was launched June 15, just before Father’s Day.
Employees in 647 registered companies wore sneakers to work and received
a pair of blue sneaker laces in exchange for a $5 contribution,” she
noted. "Last June 15, 250,000 people knew more about Prostate
Cancer than they did before S@W DAY and that is all that matters."
Lewit-Nirenberg and her partners are reaching out to workplaces of all
sizes throughout the country to register their companies to participate
and allow their employees to wear sneakers to work on June 15th, the
Friday before Father’s Day.
“We need people to spread the word,” said Lewit-Nirenberg. “Right now,
one in six men gets prostate cancer and a man dies from it every 17
minutes. Wearing sneakers to work on June 15th can change that.”
Lewit-Nirenberg has been a member of the Board of Directors of the Raoul
Wallenberg Foundation and Dancing in the Street and lectured at the
School of Journalism at NYU and more recently at FIT.
Lewit-Nirenberg was educated in Hungary and Sweden and graduated from
Queens College.
She lives with her husband Saul Nirenberg and an adorable Wheaten
Terrier puppy, Henry, in Manhattan and in a century old log house in
Massachusetts. She is an avid tennis player, opera lover and climbed
Mount Kilimanjaro on her 55th birthday.
“I felt that it was about time that I used my marketing and sales
skills for a greater purpose…saving men’s lives. I am grateful that
I have the opportunity to do just that.”
Saul Warren Nirenberg CEO Saul Nirenberg a Dartmouth graduate and alumnus of the Tuck School
of Business Administration brings to APCI a lifetime of experience of
successfully managing companies and people. Always an entrepreneur he
spent the first third of his career managing his privately owned
shirt-manufacturing company. The second third was a major departure from
the shirt business…a partner in a large brokerage house, L.F. Rothchild,
Unterberg, Towbin.
For the last 15 years, Nirenberg has been a consultant and expert
witness in securities related lawsuits. He continues this work while he
is devoting an inordinate amount of his time directing the operations of
both American Prostate Cancer Initiative and Sneakers@Work Day. A tough
negotiator and a visionary, Nirenberg was instrumental in the launch of
the Day and is continuing to insure its growth in the years to come.
Nirenberg is married to Julie Lewit Nirenberg and shares her passion for
opera and tennis but also takes time out for golf and to visit with his
two youngest grandchildren. Nirenberg did not climb Mount Kilimanjaro
and wonders why anybody would want to.
Dr. Arnon Krongrad Medical Advisor/American Prostate Cancer
Initiative Arnon Krongrad, M.D. received his medical degree from the College of
Physicians & Surgeons of Columbia University. Dr. Krongrad has
conducted federally funded molecular biological research and made
contributions as author and editor. Dr. Krongrad developed and ran a
prostate cancer program that uniquely integrated urology, radiation
oncology, and psychiatry; the program produced landmark observations
on dietary prevention, functional outcomes, and survival. Dr.
Krongrad pioneered the use of laparoscopic radical prostatectomy in
the US. Dr. Krongrad’s scholarship, experience, and history of
innovation bring unusually broad perspective to our team.”
Needleman Drossman & Partners Bob Needleman, President & Co-Creative Director
Bob went from answering to a higher authority (Hebrew National) to
becoming a higher authority. He’s President and Co-Creative Director of
Needleman Drossman & Partners.
Along the way, Bob was one of the youngest to be appointed to the Board
of Directors at InterPublic, He was named one of the top Art Directors
in the country by Ad Age. His work has been cited by Time Magazine, The
New York Times and The Museum of Television and Radio in Los Angeles. He
was included recently in a compendium of advertising called Advertising
Today.
Bob has caused people to write more letters and shave more (Bic Pens and
Shavers), call home more (AT&T Universal Card), listen to more music
(Pioneer Stereo Equipment and Maxwell Audio and Video) and go to the
movies a whole different way (Moviefone).
After working with Needleman during the launch of Verio, 4th largest
ISP, Buddy Cunningham, VP of Marketing said, “I highly recommend Bob as
he has shown he is truly gifted in the creative side of his business and
he knows how to listen and deliver on what his customer is asking for.”
www.needlemandrossman.com
Neil
Drossman, Chairman & Co-Creative Director
Neil has been called a writer’s writer. Not just by members of his
immediate family, either.
His work has been listed among the top 50 campaigns of the 20th century.
It has been included in Mad Ave, a collection of award winning
advertising put out by the New York Art Directors Club and can be seen
in the Museum of Television and Radio in Los Angeles. The owner of many
One Show pencils, Andy heads, and Clio statues, Drossman has often been
cited by contemporaries as one of advertising’s top creatives.
Some of the more memorable campaigns he’s worked on included, “Tastes so
good cats ask for it by name” for Meow Mix. For Emery Air Freight, “It’s
10:00pm, do you know where your package is?” For Chemical Bank, “The
chemistry’s just right at Chemical.” For Goodwill Industries, “What you
see here is a TV set repairing a man” and for Hackensack University
Medical Center, “When you feel good, we feel good.”
Drossman worked with Einstein Moomjy, the Carpet Department Store for
almost 20 years. And, despite that, James Allan, VP Merchandising
recently said of Drossman, “He represents a level of professionalism
that most creatives can only hope to reach.”
www.needlemandrossman.com
Drossman PR
Eddie Drossman - Director of PR
You won't see this Drossman in front of a camera anytime soon. He is the
one who’s busy making contacts with the TV networks, newspapers and
magazines.
Drossman played an integral part in securing news stories about Lewit-Nirenberg’s
first prostate cancer organization, the Blue Ribbon Prostate Initiative.
Extensive coverage of a higly visible and 'in-your-face' poster campaign
created by Bob Needleman and Neil Drossman appeared in The New York
Daily News, on CNN's Anderson Cooper 360, MSNBC's Deborah Norville
Tonight, Fox 5-NY News at 10:00pm and Channel 9-NY News at 10:00.
Eddie Drossman is in the process of creating the same high level
national and local media exposure for APCI's Sneakers@Work Day.
Drossman has over 10 years of experience making all his public affairs,
public relations and investor relations clients look good in the media.
He is married and lives in Manhattan. When he is not talking to the
Press, he likes to watch sports, CNBC, go to the movies and explore
distant places.
Gosselin
Internet Group - Technical Advisors
Paul Gosselin - Senior Partner
Paul Gosselin is the President and founder of The Gosselin Internet
Group. A NYC based Internet software development firm now located
in the fashion forward Allentown, Pennsylvania. Paul launched the
business in 2000 and currently has a client base of over 70 companies.
Some of which include: Paul Stuart, Khovnanian, LPGA-USGA, Revlon,
Almay and Pepsi.
Although he considers himself a savy marketer his this agency was built
primarily through referrals. His customers look to his Internet
firm for innovative ideas and superior customer service and support.
He prides himself on bridging gap of sales, marketing and design with
development, programming and technology.
Gosselin Internet Group will continue to support Sneakers At Work Day by
dedicating time helping to market this important cause using the the
power of today’s Internet. www.gosselininternet.com
ÜBER, INC.
Herta Kriegner,
President Herta
Kriegner, president of über, inc. and native Austrian, has completed her
advertising training in Austria and started her career at Young &
Rubicam Vienna. Selected for a six month New York office internship, she
fell in love with the Big Apple and never left. Now, fifteen years
later, she can look back on years full of professional accomplishments,
prestigious clients in the US and Europe and many design awards.
After
a few years of freelance work, Herta co-founded her first successful
graphic design company 360 Degree, Inc. in 1995 and four years later, in
1999, went solo, launching über, inc. Kriegner and über inc. brings
creativity, resourcefulness, great design and production expertise to
many (“satisfied”–JLN) clients such as Bourjois, Chanel, The Jumeirah
Essex House Hotel, Kimberly-Clark and Macy’s.
Kriegner and her talented team are responsible for the ‘look’ of both
American Prostate Cancer Initiative and Sneakers@Work Day. Her work
includes, but is definitely not limited to, the design of logos, press
kits, sneaker lace hangtags, stationary and everything else that the
public sees from the organization.
She is acknowledged in the industry as an award winning ‘European style’
designer with bottom line awareness, a gift to make everything beautiful
and having grace under pressure. Herta loves to travel—preferably in a
Cessna 172 (as the PIC) or on a sailboat (as the person in the hammock). www.uberinc.com
Now
she has joined forces with Us TOO International, Betty Gallo the
Founder of the Dean and Betty Gallo Prostate Cancer Center at the Cancer
Institute of New Jersey and The Prostate Cancer Mission to continue to
grow Sneakers@Work Day, a national
workplace-based campaign to increase awareness of prostate cancer and to
raise funds for education, community outreach and prostate cancer
research programs. 
Arnon Krongrad, M.D. received his medical degree from the College of
Physicians & Surgeons of Columbia University. Dr. Krongrad has
conducted federally funded molecular biological research and made
contributions as author and editor. Dr. Krongrad developed and ran a
prostate cancer program that uniquely integrated urology, radiation
oncology, and psychiatry; the program produced landmark observations
on dietary prevention, functional outcomes, and survival. Dr.
Krongrad pioneered the use of laparoscopic radical prostatectomy in
the US. Dr. Krongrad’s scholarship, experience, and history of
innovation bring unusually broad perspective to our team.” 
After
a few years of freelance work, Herta co-founded her first successful
graphic design company 360 Degree, Inc. in 1995 and four years later, in
1999, went solo, launching über, inc. Kriegner and über inc. brings
creativity, resourcefulness, great design and production expertise to
many (“satisfied”–JLN) clients such as Bourjois, Chanel, The Jumeirah
Essex House Hotel, Kimberly-Clark and Macy’s. 